Ask a group of senior executives if they regard knowledge management as very important to the success of a company. Most will enthusiastically say that they do - a response befitting one of the trendiest topics in management circles.
Yet thinking that knowledge management is crucial and knowing what to do about it are very different. A McKinsey survey of 40 companies in Europe, Japan, and the United States showed that many executives think that knowledge management begins and ends with building sophisticated information technology systems.

• Author - McKinsey & Company
• Creating a Knowledge Culture