e-Business & e-Commerce for Managers

e-Business & e-Commerce for Managersby Paul J. Deitel, Kate Steinbuhler, Harvey M. Deitel, Petra Recter (Editor)
ISBN: 0130323640
Prentice Hall
794 pages

A text outlining every aspect of e-commerce, for professional managers.

Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services. Topics include:

  • e-Business/e-Commerce Models
  • "Clicks-and-Mortar" Businesses
  • Building e-Businesses
  • Turnkey e-Business Solutions
  • Online Monetary Transactions
  • Hardware, Software, Communications
  • Wireless Internet and m-Business
  • Internet Security/Digital Signatures
  • Public Key Cryptography/SSL/SET™
  • e-Marketing/e-Advertising
  • Partnering/Affiliate Program Models
  • e-Customer Relationship Management
  • Legal/Ethical Issues/Internet Taxation
  • Copyright/File Sharing
  • Privacy/Personalization/Cookies
  • Globalization/Localization
  • Social and Political Issues/Cybercrime
  • Web Access for People with Disabilities
  • Online Industries
  • Online Banking and Investing
  • e-Learning/Web-Based Training
  • e-Publishing/Online News Services
  • Online Entertainment/Interactive Television
  • Online Career Services