Business Model InnovationTo remain competitive in today's fast changing markets with demanding customers, businesses need innovative entrepeneurship to introduce disruptive ways to create customer value that will change the game in your industry.
I help you discover opportunities to create competitive value and innovate your internet business strategy using practical innovation techniques from Business Model Generation. This powerful framework for business model design captures essential business elements in easy-to-understand language and visualizations, enabling management to design a business model on an A4 page.
Through discussion, consulting and workshops, I help you to look beyond today's practices. Together we imagine your future online business by analyzing patterns and (re)designing the following building blocks:
The resulting business model canvas provides you with a blueprint for your internet strategy. My experience as entrepeneur, web technologist and internet marketeer helps you translate this blueprint into product development and internet marketing strategies to create unique user experiences for your brand. I help you plan and lead projects, evaluate total cost of ownership, inhouse expertise and third-party offerings and make sure that important requirements are met for succesful realisation.
Web/Mobile DevelopmentCustomers are increasingly engaging online via an evolving set of devices like smartphones, tablets and car/household equipment. Studies by Morgan Stanley and Forrester forecast that by 2014 more people will access the internet with mobile devices than with desktops.
Customers are more empowered then ever before. They expect identical brand experiences across all customer touchpoints and require you to earn a seat in their social media living room. This means your product strategy should go beyond a website and cover innovative solutions that support your customers and carry your brand across multiple devices, platforms and channels.
While devices with Camera, GPS, NFC and Accelerometer allow for rich user experiences like Location Based Services, QR/Barcode Scanning, Mobile Payments and Augmented Reality, the variety of operating systems, screen sizes and interaction models also introduce new design and development challenges.
I help you overcome these challenges by creating product development strategies that guarantee cross-platform, high availability, responsive solutions. Using trends, best practices, design patterns, competitor analysis and divergent thinking, I deliver creative product ideas, quality engineering and leadership. Profit from 15+ years of experience being an internet strategist, marketeer, developer, interface designer and team leader that will help you at any stage in your product development cycle:
Internet MarketingInternet Marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the collection of all activities that deal with promoting your products and services over the internet and engaging your customers online.
A common mistake made in many internet projects is that internet marketing is considered way to late in the product development cycle. It is like building a product not knowing if there is actually a market for it.
Internet marketing is crucial in your overall strategy and should be involved from day one in any project. Know what people are looking for, build minimum viable products, get feedback and iterate!
I consult you through the various disciplines that internet marketing involves, find qualified experts for each discipline and coordinate the marketing and development teams efforts to maximize results.
Lean StartupsThe digital revolution tells businesses more than ever to prioritize customer satisfaction and to reduce waste. This requires product engineering and project management practices that advocate lower development costs, faster time to market and higher quality.
The Lean Startup movement is transforming the way products are built and launched. It advocates the creation of minimum viable products designed to validate your market assumptions and uses customer feedback to evolve products much faster than via more traditional software engineering practices.
Lean Startups are powered by trends in open source software, agile development methods and customer-centric iteration, known as Customer Development. Compared to more traditional project management methods, this allows for better managing of projects with constant changes in software requirements.
I help you manage these projects using agile development methods, like Scrum. Scrum is an iterative method of determining software requirements and delivering projects in a highly flexible and interactive manner.
I can help you initiate up the environment for Scrum product development and in any of the main Scrum roles: