We all know the importance of having a Web site rank well in search engine results for searches on specific keywords/phrases. If your Web site doesn't have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on your listing, and actually visiting your site, drop dramatically. If you're not in the top 20 you have almost no chance that someone will scan through the SERPs that far to find your page.
Numotion helps to improve your overall web presence and increase customer conversion ratios.
What is search engine marketing?
Search Engine Marketing stands for all activities focused on improving the exposure of your website on the internet. Searchengine Marketing consists of:
- Search Engine Optimization
- Advertising Campaigns
Search Engine Optimization
Optimizing your site and content for a search engine, for a better ranking in search engines, increasing the number of relevant visitors, is known as Search Engine Optimization (SEO).
| example 1 | example 2 |
Cost
With search engine optimization you pay per optimization plus a monthly maintenance fee.
| Onetime for 20 keywords | € 1.950 |
| Monthly maintenance | € 250 |
Advertising Campaigns
Advertising campaign are about increasing the number of relevant visitors through paid advertising in the proper channels. Google's searchresults shows these on the rightside of their searchresults.
Your ads can be targeted per audience, language, location and keyword. This way you control where your ads will be exposed as well as the costs.
Cost
With advertising campaigns you pay per click plus an administration fee.
| Setup per per campaign | € 275 |
| Monthly administration | 15% van ad budget (minimaal € 100) |
Numotion and Search Engine Marketing
As of 1999 Numotion is actively involved with searchengine marketing. To increase the exposure of your website we provide optimization and advertising campaigns for Google and Overture.
Working together we will determine strategy and roadmap, relevant search terms and optimal costs per click.
Because of our technical background we understand the technologies search engines use to rank webpages. This guarantees top ranking and influences the development roadmap of Numotion WebManager.
Numotion WebManager and Search Engine Optimization
Providers of search engine marketing services often work with doorways and other illegal methodes to deceive searchengines. This is bad for business and search engine will thus ban these practices. Content is key!
Numotion WebManager offers legal optimizations that grow with your website. Webpages are optimized in a way search engines appreciate, which results in top-positions. This way you control costs and always one stap ahead of your competition.